Google is becoming more and more “Devil” (Only for the useless websites) with each update. So now say Good Bye! to the corpus of low quality sites.
Earlier updates on June 8th and before that on April 26th affected the 12% of queries. To improve this they generalized the whole algorithm and obtruded a new refresh of Panda algorithm recently. This new version will be labeled as version 3.8.
This update “noticeably affects only ~1% of queries worldwide,” said Google on Twitter.
Currently, Google Penguin Update is being a sizzling stuff in the SEO world. The related topic is referred to the words Matt Cutts (Head of Google Web spam Team) where in an announcement over the Penguin Update, Matt said:
“While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice to the webmasters is to focus on creating high quality websites that create a good user experience and employ WHITE HAT SEO METHODS instead of engaging in aggressive web spam tactics”.
However, our endeavor is to make you able to comprehend, ‘What a Google Penguin Update is about’ and how to recover from it.
What is Google Penguin Update?
Penguin Update is an amendment to Google search results. The intention behind this update is to wipe out merely web spam not SEO. According to early analysis, Anchor text assortment and link relevancy are two foremost causes for the birth of Penguin Update. It is put into practice on 24th April 2012 to punish those pages that spam Google. Spam generates when a webmaster/website owner perform some techniques like: cloaking, black hat SEO techniques, adding large amount of keywords on Meta tags, title tags, page content, anchor text & link building etc. which is also known as unnatural Links. Revealing sort of unnatural links or negative SEO that we should aware of:
Buying Links from Other Websites: Some website owners buy a huge amount of links from same IP or non-authoritative domains for a precise term such as “Green Chilies”, with that exact matching anchor text, which is, against Google’s regulation.
Spammy User Name/Commenting for Link: Some websites strive to unnaturally rank for explicit keyword like the use of spammy user name (ABC SEO company) reminiscent of exact match text or comment spam i.e. signatures in comments that contained exact match anchor text, that, also counts as a crime in Google’s law.
Guest Posts: Even though guest posts are the justifiable approach to earn links, Penguin chimed sites that have links with low quality articles where the focus was on the anchor text rather than the content.
Bad Links: Links from dangerous sites that have been raised for rich pop-ups, malware, or other spammy issues are known as bad links. Its being one of the factors because of which websites loses their Google rankings.
Such kind of actions violates Google’s guidelines. To know more, go through with the pages:
Google Webmaster Guidelines
SEL’s SEO Guide: Violations & Search Engine Spam Penalties
How do I recover?
As it is already mentioned that Penguin Update is about targeting spam, consequently, it is obliged to confiscate any spam you might have. Here are some tips to recover from penguin attack:
Users should make alterations to their websites or remove link profiles from spammy web sites and sites from the same IP network in order to recover with this problem.
Remove spammy Meta tags, title tags anchor texts from your website.
Submit reconsideration at Google’s Webmaster tool and wait patiently.
Once Google go through with your website, you can continue your seo work with natural SEO & always follow Google’s guidelines.
What to do if Google caught you by mistake?
If erroneously Google has flagged your site as spam than use the new Penguin Feedback Form. Our advice is not to blame Google for such issues, while, reporting errors. Make them sure about the quality of your site and what’s being missed by searchers instead of focusing on how much traffic or business you’re losing.
No website would bring into light without SEO. So, don’t panic to get the top rank in the SEO but serenely judge the way, you adopt, to boost the traffic on your website without engaged into negative SEO.
Google has confirmed a new and biggest Google Index Update according to which impacts on all the searches will be measured by number of searches on daily basis. According to this algorithm update of Google, freshness of the content is central, means fresher content will be indexed in search engines more quickly. This new update impacts 35% of searches as company says. It is intended to show the impact of high quality pages that are only few minutes old for queries pertaining to hot topics and happenings. Posts can be related to sports, earnings reports, TV shows or any other significant event.
Social media is now not just about connecting people with people; it is now also about selling the stuff of people. This is Google +Pages launch, an attempt which is made by Google to make social networking useful for businesses and so forth. Recently, Google has announced that it’s finally rolling out Google + Pages for businesses, products and brands.
“We wanted to help you get your business, school or nonprofit on Google+ as soon as possible, so we’re opening the field trial for Google+ Pages to everyone today,” says Dennis Troper on the Google Enterprise Blog who is Google+ Pages Product Management Director.
“A Google+ page is your organization’s identity on Google+,” says Troper. Your business, school or nonprofit can post updates and news, send tailored messages to specific groups of people, and engage in conversations with customers and followers.”
It has become a well-established fact now that Google+ is made to play a significant role in business’ search performance based on various factors including +1’s. Google has announced that now onwards business will be able to tie their +1’s from their Pages to those of their site in order to create one number. Moreover, businesses will also be able to place Google + badge on their sites to allow visitors to easily add them to their circles.
Five months after its launch, Google finally has announced the launch of Google + Pages for businesses brands, and products on November 7, 2011. Although currently not available for everyone, it will soon be available for everyone according to Google.
“For you and me, this means we can now hang out live with the local bike shop, or discuss our wardrobe with a favorite clothing line, or follow a band on tour,” says Google SVP of Engineering Vic Gundotra. “Google+ pages give life to everything we find in the real world. And by adding them to circles, we can create lasting bonds with the pages (and people) that matter most.”
“For businesses and brands, Google+ pages help you connect with the customers and fans who love you,” he adds. “Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you’ll soon find the super fans and loyal customers that want to say hello.”
There is no doubt that there is a search benefit to having a Page as users who will be able to find your page in search engine result pages, will certainly will be able to add it to their circles right from that page.
Google also announced “Google+ Direct, which lets you automatically add Google+ pages to your circles from Google Search by adding “+” in front of the page you’re searching for. That explains why they got rid of the “+” operator.
“Maybe you’re watching a movie trailer, or you just heard that your favorite band is coming to town,” says Gundotra. “In both cases you want to connect with them right now, and Direct Connect makes it easy—even automatic. Just go to Google and search for [+], followed by the page you’re interested in (like +Angry Birds). We’ll take you to their Google+ page, and if you want, we’ll add them to your circles.”
Thus, if building a strong brand reputation is one of your main concerns being in business, you cannot afford to ignore Google+ as if you do so, you ignore huge profits and prospects vital to the well-being of your business. The importance which Google + has for businesses cannot be under-estimated at all. It has become quintessential for businesses to tie with Google’s + Pages for high rankings and online branding. Over 40 millions of people are already enjoying the advantage of Google+ according to a latest research and many are eager to do so. To know more, kindly visit http://www.ibtimes.com/articles/244879/20111107/google-plus-pages-launches-businesses-brands-video.htm
Since Google+, people have been wondering how many users it has become successful to allure. In latest report, Google, online giant has released its Q3 earning report on 13th October and reported a 33% year-over-year increase. Larry Page who is CEO of Google said in the report, “Google+ is now open to everyone and we just passed the 40 million user mark. People are flocking into Google+ at an incredible rate and we are just getting started!”
“We’re excited about progress on product side,” he added, reminding us that Google launched 100 features for Google+ in 90 days, including hangouts on the phone, on air hangouts, circle sharing, search, games, and open signups, which he referred to as the “most exciting”.
He revealed that 3.4 billion photos have been uploaded in Google+. He further said, “ultimate ambition” is to transform the overall Google experience. He even used the word “automagical.” “Last quarter we shipped the plus and now we’re going to ship the Google part,” Larry Page said. He said it will contribute to more relevant search results and ads.
In the report, Google uncovered the fact that it had 31,353 full-time employees as of September 30, up from 28,768 June 30.
“Our goal is to hire the best people at every level and keep them at Google,” Larry Page said on the call.
There is no denying the fact that Google has great manpower and strengths to make sure Google+ gets accepted on a very big scale.
Google, who remained dedicated to bringing new everyday in the online world, has brought a Webmaster Help Video which is intended to help those who are noticing a drastic drop in their ranking and traffic from Google. Now online businesses will be able to diagnose the issues casing low ranking and traffic of their site .The video is to help people learn how to diagnose the problems that cause downturn of their businesses.
“One thing I would do very early on, is I would do ‘site:mydomain.com’ and figure out are you completely not showing up in Google or do parts of your site show up in Google?” Matt Cutts, Head of Web Spam begins. “That’s also a really good way to find out whether you are partially indexed. Or if you don’t see a snippet, then maybe you had a robots.txt that blocked us from crawling. So we might see a reference to that page, and we might return something that we were able to see when we saw a link to that page, but we weren’t able to see the page itself or weren’t able to fetch it.”
“You might also notice in the search results if we think that you’re hacked or have malware, then we might have a warning there,” Matt Cutts adds. “And that could, of course, lead to a drop in traffic if people see that and decide not to go to the hacked site or the site that has malware.”
Then it’s on to Webmaster Tools.
“The next place I’d look is the webmaster console,” asserts Cutts. “Google.com/webmasters prove that you control or own the site in a variety of ways. And we’re doing even more messages than we used to do. Not just things like hidden text, park domains, doorway pages. Actively quite a few different types of messages that we’re publishing now, and when we think there’s been a violation of our quality guidelines. If you don’t see any particular issue or message listed there, then you might consider going to the Webmaster Forum.”
“You can also check other search engines, because if other search engines aren’t listing you, that’s a pretty good way to say, well, maybe the problem is on my side. So maybe I’ve deployed some test server, and maybe it had a robots.txt or a no index so that people wouldn’t see the test server, and then you pushed it live and forgot to remove the no index,” Matt Cutts continues to tell in the video. “You can also do Fetch as Googlebot. That’s another method. That’s also in our Google Webmaster console. And what that lets you do is send out Googlebot and actually retrieve a page and show you what it fetched. And sometimes you’ll be surprised. It could be hacked or things along those lines, or people could have added a no index tag, or a rel-canonical that pointed to a hacker’s page.”