You will be glad to know that with a few twists and twirls, the fourth release of Google’s spam fighting “Penguin update” has now returned. Under the hood, it contains New generation technology Penguin 2.0 which as per the Google’s words, can better stop spam.
Episode #199, This Week in Google, is announced by Matt Cutts, Head of Google’s web spam team, as week of Penguin 2.0 update. Referencing to his earlier video, he talked about the next generation penguin update and said that it is going to roll over “within next few hours”.
As per Matt Cutt, about 2.3 percent of English queries will be impacted with the following update; however, the SEO experts and webmasters are still expecting major changes to occur over the search results.
The exciting news is that in later post of Matt Cutts in his bog it was written that for Non-English languages, the update is complete and launched. Thus, “the scope of penguin varies with the language” and therefore more the language has spam in it, more it is going to be impacted.
Earlier Penguin updates-
With the increasing number of updates, the later versions are easily recognisable in sequential order. The list is as below-
- Penguin 1 – April 24, 2012 with an impact to over ~3.1% of queries
- Penguin 2 – May 26, 2012 with an impact to less than 0.1% of queries
- Penguin 3 – October 5, 2012 with an impact to over ~3.1% of queries
- Penguin 4- May 22, 2013 with a major citable impact to over 2.3% of queries
Since after the first release, second and third releases were introduced as mere data refreshes of the existing Penguin Algorithm and had cited only a few minor changes. Nevertheless, the fourth update of Penguin is in itself a major issue which is rather referred by Google as Penguin 2.0 on the inside.