Google Bringing Diversity of Changes in Subsequent Search Results- Google’s Matt Cutts

Are you actually looking for a digital world that can give you better search results to fulfil your needs for information? If yes, then it’s time to celebrate as Google’s spam search team’s head Matt Cutts has posted his video promising to bring diversity in search results of Google.

It will surely be exciting enough for you to know that Google “soon” is launching an initiative to probably prevent the already visited sites by you from popping up in search results that are viewed by you three to four times earlier as said by Matt Cutts. So, if you have been presented with a cluster of about four results from the same domain name, then you are less likely to be presented with results from the same domain again.

To premise this concept, Matt explained the history following domain diversity on the search results. The aim of Google is to strike a proper balance between the engine offering diverse results and at one fell swoop returning the results for query that is reliable and paramount as explained by Cutts.

Here is the history behind domain clustering within Google-

  • As Matt Cutts explained, the bad thing was an absence of restrictions on the number of results per domain name.
  • The “host clustering” added by Google prevented more than two results per domain name from being shown in search results. The webmasters took undue advantage of this and catered around this by placing content on sub-domains.
  • Later, Google expanded to showing 3-4 results per domain which went even wrong.
  • Though, there was great diversity on the first page of results of Google, but it was not there on subsequent page results. This made the results not prominent from more than two on initial page but there were several results from the same domain on further pages.

Nevertheless, times have changed and so has Google. Google is “soon” launching changes to show fewer results from the same domain not merely on the initial but on subsequent pages as well and prevent the same results from popping up after you have seen them four times for your query.

As per Matt Cutts, this change was introduced in response to various complaints and likely our reports were also included into this as we were expecting this diversity of changes to happen!