Besides the fact that there exists a lot of information published over the internet, in magazines and other sources regarding the techniques, process, usability, tactics and required software necessary to make a renowned drift into world of web through search engine listings, the art and science of Search engine optimization remains anonymous to an average internet professional.
An article featured in Website Magazine’s, covered the frequently answered questions (FAQs) relating to effective SEO. The article though provided some useful insights in the limelight of issues and attempted to alleviate at least some of the confusion, but fell short of meeting to one’s expectations not because the answers were incomplete but because of the fact that there were even more questions that required answers for.
Here in this article, you will find below the list of SEO questions of website magazine which is an ongoing effort to answer (real one) and document the most asked SEO related questions of the day. While the website magazine community is vast and there are different skills and levels of expertise here, we ensure to keep you updated with this list of questions and answers on consistent basis.
And here the Website Magazine BIG LIST of SEO Questions begins-
- What’s the procedure of search engines to locate a website?
The search engines commonly use “crawling” technique to locate a website on the web to reach to your site though there exists many more ways. The best alternative to get your site searched by these engines is to advertise your link on the website that is regularly crawled. It will show faster results and improve your online visibility as well.
- Can other algorithm elements can lead to fall in value of link popularity or the quality or number of citations ever?
Thanks to the transformation sin digital media and improvements in searches based on behavioural tracking, the search engines specifically understand about the relevance of a particular item of content or a product to the particular user. This sophistication of search engines will always make them rely on the quality and quantity of a website link and determine the rankings accordingly.
- Is there any better way to get rid of unauthentic or non-authoritative links from a portal?
There are many websites that are low in quality and linked to your websites from content spammers and content scrappers. These low quality sites can diminish your portal’s credibility and give an overall low value to your total link profile. Thus, the best alternative is to remove non-authoritative links from your website which are unresponsive to direct requests as the Google offers a way to disavow links from sites.
- How is Linkbait treated and valued by Google and Bing?
As far as Linkbait is concerned, it is mere a practice of using a highly appealing content to grab the attention of navigators from various search engines and social media networks. The Google or Bing do not typically treat or value the Linkbait and its respective content more or less highly than any other content missing out to have a linkbait label.
- Can we call PPC as an effective link building tool?
Though, calling the PPC or pay-per-click advertising method a link building tool directly would be wrong, rather one could say that PPC helps in creating a flow of interested prospects to your web portal. The technique plays an effective role in exposing the product information and information regarding services offered by the organisation to the prospective buyers or customers so as to make better online sales. This technique tends to build up vast connections to the networks of social communities as the portion of audience interested and impressed by your company’s products will share its link to other website pages and it will be shared further in other social networks following a chain. Thus, your product brand and its message will be distributed further ultimately resulting in acquiring the links from websites interested in your products.
- Can link building be added value with help of article directories?
For both big and small brands, the article directories were once the mainstay in link profiles. However, with the prominent changes in search engine algorithms in past few years, the link building scenario has changed all through. The article content containing links can be counted as citations or rather good quality citations if the content written in the article is relevant to query and is not plagiarised. It can be a good quality citation if it includes the link to primary website.
- Do press releases offer an opportunity to build better and more links?
Similar to the article directories, the submissions of press releases were once a famous yet efficacious method to create more links. However, with the changed scenario and transformed market demands, these have no longer remained a link building tool. Instead, the press release submissions present a better opportunity to enhance your product’s exposure to your key audiences including bloggers, writers, journalists etc. nevertheless, one can add value to the content by distributing the press releases to right and appropriate web portals including those of newspaper websites and curation blogs.
- How can keyword research be explained?
The navigators make use of a variety of combinations of words and phrases to get the desired information from search engines. These words are used by the search engines to unlock the connection between your site and the user by seeking out those key words and key search phrases.
he process of Keyword research holds great importance as these are the words which are mentioned in your page’s content to optimise your website and its pages. To make it easier for the search engines to locate your content using the set of keywords and phrases entered by the users, make it sure that you use the words and phrases that matter most to your business. The two concepts to use for SEO to select your website are popularity and relevance.
- Can website rankings be influenced by the order of keywords in content’s title?
Though the order of keywords in your content’s title can play a crucial role in web page’s rankings but nevertheless it is simply a small factor. However, to use the keywords in title is more important for some reasons. One of the reasons is that the page is being optimised for that keyword and the other reason embodies that your page becomes more visible to the users as well as to the search engines searching related information. Thus, the title tags must include those keywords for which your page is being optimised.
- To make a search engine optimisation campaign a complete success, can website design play an effective role?
All thanks to the search engines giving due importance to the quality of user experience, the design of any web portal plays a prominent role in success of SEO campaigns. However, there are numerous barriers on the website designs with broken links and poor designs to maintain an optimal user experience. The search engines have openly warned against the obvious barriers for better search engine performance and user experience.
- Is SEO affected by social interactions as well?
The search engines were once indexed with stacks of tweets from twitter and Facebook profiles of people when their privacy settings were all set for public crawling. Though the increased volume of re-tweets had no impact on site’s rankings, but thanks to deeper integration with Bing, Facebook citations have and will also in future impact the rankings of a page over the web. Also the most prominent network system these days by Google being Google+ is offering vast opportunities to the companies to expose their brands and their community. More than ever before, the social interaction is playing a direct and prominent role over Google+.
- Are directory submissions still needed?
The days of SEO have gone past, where the SEO’s rather used to submit the titles, descriptions as well as links to stand-alone digital website directories. These methods now have lost their relevance and value to the enterprises and their SEO campaigns. Mere a handful of large somewhat valuable Web directories are remaining. The SEOs these days are in search of more typical, smaller and niche directories so as to optimise the content according to users’ needs and direct more web traffic to your website on their own.
- From the perspective of search engines, what factors hold credibility in bringing optimum results?
It might surprise you, but the reality is that in the virtual eyes of search engines, it doesn’t take much time to attain credibility. If the website is designed well, well-optimised, hosts no malicious scripts (malware), is available (not suffering from downtime), and links to known authoritative websites, it is credible and is not subjected to excessive filtering by the search engines.
- Should we follow any specific or definitive keyword density?
As far as density of keywords in the content is concerned, make it sure that you do not stuff your content using them. Rather, a right amount of keywords and use of relevant keyword derivations must be included in Web copy to enhance your online results. All what holds importance is the practice of ensuring a right amount of keywords and keyword derivations (including related terms) particularly for which the individual pages are optimized. The density of a keyword matter not too much and not too little and thus it’s best to have some density. However, it must be made sure that there are certain other factors that impact your content and those are not ignored to have appropriate citations.
- As far as the brand keywords are concerned, can search results be modified?
To offer a strong level of authority, the websites are provided with appropriate “sitelinks”. These are the additional hyperlinks that are present under the primary website listing on the SERPs (search engine results pages). The sites that are provided such site links have an authority to discard or prevent the unauthorised URLs that show in those positions.
- To analyse the SEO performance, what are the best metrics that can be used?
Once, the single most important metric to analyse an SEO performance was the actual position of a website for its specific keywords. However, with the changed scenario and as a result of increased personalization, it has become imperative to measure broader aspects such as context, behaviour, location, the number of unique visitors, page views resultant from new content published on the site are being used as these are yet as revealing metrics to analyse the performance of an SEO for the purpose of improved ranking.
Do search engines use any particular formula to distinguish amongst paid and unpaid links?
Today, every business is looking forward to gain more returns from an online business and therefore almost everyone is indulging into buying and selling of links/citations. The search engines are frowning up on these activities as these are polluting the “natural” optimisation techniques and interrupting with the search engine performances. The unpaid natural citations were “natural” in a way that those were based on the product, the services and the quality of information. Nevertheless, the search engines have taken certain crucial steps to kick out of the index those websites which were consistently and openly found violating these practices and have penalized them.
Is there any particular type of website software that makes it most/least crawl-able?
Amongst a range of software designed and developed today to be used by the Internet professionals on their websites, majority of them are SEO friendly which tells that these are not prevented by the search engines from crawling through it.
- Is there any link value carried by blog comments as such?
Similar to any other link, the comments mentioned over the blog also carry certain link value under some conditions. The condition to this is that the blog where the comment is appearing must be a “no-follow” – open to crawl for the search engines.
- Is it possible to swap an acceptable link with a small scale link?
It can be a good thing to find the websites exchanging their links especially if they are from reputable source and refer the users on their own. Thus, exchanging links is not necessarily a bad practice. As where the direct links tend to count the most, their reciprocal links also matter a lot in taking a measured approach. Thus using the “swapping link” as one of your link building strategy is undeniably a smart approach.
- Recovering from an update can take how much long?
If the search engines’ regular update victim is your website and has suffered a loss of lost in engine’s rankings and visitors as a result, there are lot more things that you can do. Begin with identification of any potential barriers to indexing, modification of any unwanted behaviours that could put your website in jeopardy, and last but not the least, removal of anything from your portal that may lead to fall in value of your site and lower its rankings.
- Can removing the duplicate content from your website help in upgrading its rankings?
The genuine problem that arises in internet market world is of duplicity of content. The more the duplicate content you publish on your website, the lesser the value your original document holds. The best practice is to either remove it normally or is to ask the search engines to use canonicalized version of pages.
- Amongst HTML, PHP, ASP, which page language can be categorised as best?
When it comes to rankings to be given to any website, the search engines are neutral to any language of the page. Thus, by the time the users’ reaches to the page, it is merely rendered as HTML. Therefore the aspect to be focussed on by the SEOs is the organisation and structure of the rendered page. Also, the SEOs must concentrate on prioritizing the page according to the importance to a user.
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