10 SEO Friendly On-Site Optimization Techniques
In today’s world of fiercely competitive web market, almost everyone is concerned about enhanced online sales to meet the challenges of business world. Web workers in general, can be broadly classified into three major categories that include- information publishers, merchants and service providers. Belonging to any of these categories and undertaking any distinctive jobs, they have one concern in common regarding the impact of their web portal optimisation campaign over the results of their Search Engine Optimisation campaigns.
Nevertheless, we are fortunate that we have an easier option of making the necessary changes to our website than to making changes in our SEO campaign which will in turn enhance an overall user experience as well as improve the website rankings over search engines. To fix up your website and make it gain higher rankings on search engine results page (SERPs), below mentioned are Ten great SEO friendly on site optimisation techniques–
A good title to any content gives a specific meaning to it. This is the best place to start with in getting the viewers directed to your portal. Until and unless your web content has a good title related to it that is appealing enough, you are not going to get any response from the web traffic. Also, these tags contain the keywords that link the search engines to your page so that it is easily identified over the web to gain higher rankings. It should be no more than 70 characters including spaces.
#2- Heading Tags
Similar to title tags, the heading tags of the content can also be created innovatively to give your website a complete ranking capability. These tags are used to define the content hierarchy on a Web page, and can be efficaciously employed to highlight your keywords. Though, these can range all amongst <h1> to <h6>, however, using the most competitive keywords in the <h1> tag can add value to your site.
# 3 – Title Attribution
Specifically when you are using the navigational tabs, what could be very beneficial to users is adding the title attributions to your Web pages. This will not simply give a boost to your SEO but also ensure an effective use of keywords by making the indicating text clear on your upcoming pages.
Implement the below mentioned code with your unique information to add title attributions:
<a href=”http://www.Example.com/html/services.html” title= “know in detail about our Optimisation services”>
#4- Image Alt Attributions
A great way to add descriptions to images and make them searchable over SERPs is to make use of Image alt attribution technique. This will add value to your online business by enhancing your web traffic. In simply 5-10 words describe your image the best you can using search friendly keywords to a variety of image types, including .gif, .jpg, .png and clickable buttons.
You may use the following code:
<img src=”/blog/companylogo.jpg” alt=”leading professional website company”/>
#5- Meta Descriptions
Not just can you move your page up in rankings over SERPs, but also with the help of attractive Meta descriptions, you can portray your page link is worth clicking over the web. You may add these descriptions to either on header sections or in footer area to make it easily apparent. However, make it sure that you blend in most used keywords in your description keeping it short from 25-40 words.
# 6- URLs
The easy to remember, self definitive and robust URL can amazingly boost your online presence over the Search engine pages thereby increasing the turnover ratios of your visitors. A domain name that is indicative of your brand and the content that is well optimised for SEO purposes will bring relevant traffic to your page. Mostly the companies use title of the content in their URLs to make easily navigable.
# 7- Sitemap
To make your web page easily crawl-able and amplify its standing on the SERPs, a simple way is to develop a sitemap. All you need is to input a little additional effort and a .xml file at the root of your portal. These maps outline the navigable pages on the site that are accessible by the users.
# 8- 404 Errors
The bunches and bulks of 404 errors will not simply smash your user approach but will also make your website lose its credibility and rankings over the search engines making it difficult for your site to be indexed properly. Thus, if you are managing a big website with many pages in it, make it sure that you check it continuously and diagnose and debug the errors well. You can easily do this with help of Google’s Webmaster Tools.
#9- Content: Keyword Density
Content is the important aspect of your website and reflects the image of your company’s brand. How well you make use of the important keywords and how well you incorporate keyword phrases in your information defines Keyword density. Nevertheless, it is crucial that your writing is all natural and authentic reflecting an appealing tone to the web navigators. The best is to make use of the keywords once in your initial paragraph that is introducing the content, once in content’s main body and for the last in final paragraph to give it a good closure.
# 10- Content: Keyword Proximity
The proximity of any keyword reflects how efficiently you make use of it. A keyword does not necessarily mean that you have to stuff it in your content regardless of the fact that it retains the meaning or not. Rather, make it sure that if you are using a three-word keyword phrases for your content, make it sure that it holds its meaning and relevance accordingly. Use them next to each other or separate them using few words, the target is to use them in a manner that they sound natural and ordered well. Make it sure that you are not sacrificing on the quality of content simply for the reason to fit keywords or keyword phrases in there.