Author: puneet

The Advanced Guide to Online Publicity Campaigns

[ad_1] [Estimated read time: 55 minutes] No one cares about your company or product. Unless your CEO is Steve Jobs or your product is Google Glass, very few journalists and bloggers are going to write about you directly, because they're reluctant to give free press to for-profit businesses. Few people are going to share something…

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Match Your Local SEO to Your Business Type with the Local SEO Checklist

[ad_1] [Estimated read time: 13 minutes] Is your brand visible to potential customers? If you're a local business and you haven't nailed down your local SEO, you're missing the opportunity to be seen when that customer searches on desktop or on mobile. But local SEO isn't some mysterious entity. It's a series of concerted steps.…

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Discovering Which Sites Your Target Audience Visits – Whiteboard Friday

[ad_1] [Estimated read time: 8 minutes] Identifying your target market is only one-fifth of the battle. If you want to win the proverbial war, you have to know your audience inside and out. Discovering the sites they visit and using that knowledge to your advantage is key, but the best practices to do so can…

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Eye Tracking in 2016: How Searchers Interact with Mobile SERPs vs. Desktop

[ad_1] [Estimated read time: 8 minutes] In 2014, Mediative released an eye-tracking study that looked at how Google’s Search Engine Results Page (SERP) has changed over the last decade, and how searcher behavior has adapted as a result. We learned that: Top organic results are no longer always in the top-left corner, so users look…

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Tweeting & Politics: Are the Same Candidates Winning at the Polls Winning on Twitter?

[ad_1] [Estimated read time: 7 minutes] Much has happened since we last posted about what Twitter can teach us about the US presidential candidates. In the past three weeks, an additional 15 states have participated in electoral contests to help narrow the field of candidates who will ultimately secure the Republican and Democratic party nominations…

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Sneaking a Peek at My Inbox: What Types of Email Subject Lines Should You Be Using?

[ad_1] [Estimated read time: 15 minutes] Like most of you, I get a lot of email. Here's a look at all the marketing emails I received in my personal email in one 24-hour period: That's not even counting the transactional shipping confirmations and informational blog post notifications. Or all the work-related newsletters I have sent…

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Overcoming Your Fear of Local Landing Pages

[ad_1] [Estimated read time: 12 minutes] When tasked with developing a set of city landing pages for your local business clients, do you experience any of the following: brain fog, dry mouth, sweaty palms, procrastination, woolgathering, or ennui? Then chances are, the diagnosis is a fear of local landing pages. But don’t worry! Confusion and…

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The Google Analytics Add-On for Sheets: An Intro to an Underutilized Tool

[ad_1] With today’s blog post I’m sharing everything one needs to know about an underappreciated tool: the Google Analytics add-on for Google Sheets. In this post I’ll be covering the following:1. What is the Google Analytics add-on? 2. How to install and set up the Google Analytics add-on. 3. How to create a custom report…

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Overcoming Objections on Your Landing Pages – Whiteboard Friday

[ad_1] [Estimated read time: 9 minutes] How do you take your potential customers' problems and turn them into a conversion success? If you're having trouble with low conversion rates on high-traffic landing pages, don't worry — there's help. In today's Whiteboard Friday, Rand shares a process to turn your landing page objections into improved conversion…

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Is Any Press Good Press? Measuring the SEO Impact of PR Wins and Fails

[ad_1] [Estimated read time: 15 minutes] Is the saying “any press is good press” really true? Whether it happens as part of a carefully orchestrated PR stunt or accidentally, the potential payoffs and drawbacks when a brand dominates the news can be huge. In our latest collaboration, Fractl and Moz explored how a surge of…

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